Homepage › Forums › Topical Issues › Creativity in Business – John Murray presentation notes Tagged: creativity in business This topic contains 0 replies, has 1 voice, and was last updated by Fiona Frayne 1 week, 2 days ago. Author Posts May 17, 2019 at 14:41 #4027 Fiona FrayneKeymaster From John Murray. CREATIVITY IN BUSINESS Do you have creativity? – How much? Do you need creativity in your business? – When? Are you intentionally creative? – How often? When and where are you most creative? How can you make time for creativity? – Schedule, delegate Decide! The Seven Phases of Creativity 1. Preparation – Research – in the Office 2. Incubation – in the subconscious 3. Inspiration – out of the blue 4. Evaluation – Prioritisation/ Selection/ How many? 5. Elaboration – Detail 6. Review – Cost/Benefit, Risk/Opportunity 7. Implementation – and Monitoring Author Posts You must be logged in to reply to this topic.