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    Fiona Frayne
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    From John Murray.

    CREATIVITY IN BUSINESS

    Do you have creativity? – How much?

    Do you need creativity in your business? – When?

    Are you intentionally creative? – How often?

    When and where are you most creative?

    How can you make time for creativity? – Schedule, delegate

    Decide!

    The Seven Phases of Creativity

    1.  Preparation    – Research – in the Office

    2.  Incubation      – in the subconscious

    3.  Inspiration      – out of the blue

    4.  Evaluation      – Prioritisation/ Selection/ How many?

    5.  Elaboration     – Detail

    6.  Review            – Cost/Benefit, Risk/Opportunity

    7.  Implementation      – and Monitoring

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